5 Success Principles We Teach Our Managers

Fire Inc Atlanta Georgia Success

Is there someone who doesn’t want to be a more successful and effective person? Well, there are probably some people who would love spending their days watching TV shows, eating, sleeping, and doing nothing useful. Most of us don’t dream about becoming such persons. We want to achieve great goals and be an example for the generations to come.

Fire Inc is constantly pushing the envelope in marketing and sales throughout the Atlanta, GA metropolitan area. Throughout one’s management training, he/she learns how to become a highly effective person, both in business and in life. Here are just five of the things that we teach our future managers during this training.


Before you can make precise steps towards becoming a more successful and effective individual, you need to evaluate your current capacity and situation. Then, you need to compare that state to the goals you want to achieve. How much space is there between the person you are and the individual you want to become?

One of the first changes you should make is in the way you use your time. That’s where the evaluation begins. Take notes and track your activities throughout the day. After few days, you’ll notice a pattern. You’ll probably recognize the activities that are consuming your time and efficiency. There is a name for them: distractions. You need to become aware of these weaknesses and do everything to avoid them.

When you evaluate your capacity properly, you’ll know how much work you are able to handle. Thus, you’ll be able to organize the activities throughout the day and achieve maximum result with minimum effort.


The goal of efficiency doesn’t leave you with the luxury of lost time. You need to plan your day in advance and take all steps you need to take in order to achieve a goal on time. Write the to-do list. You need a reminder of the things you plan, so you won’t be comfortable about leaving a particular task out of the list.

You can write the daily tasks on paper or in your phone/tablet; just keep them in a place that will be easily accessible throughout the day. You could use Evernote for keeping your notes.


It doesn’t matter how well you organize your time; sometimes you won’t be able to take the entire workload on your own. When you want to be more efficient, you have to perform perfectly on each and every task you have. Quantity prevents you from delivering quality, so sometimes you have no other choice: you have to delegate part of your work to a team or to someone you hire.

For example, let’s say you want to promote your business online, but you can’t invest enough time in writing profound blog posts. There are plenty of professional writers you can hire online. They can help you write the content through a collaborative process, but they can also complete the piece according to your instructions. The main thing to keep in mind is that you’ll become more efficient when you delegate the work to someone who can complete it better than you.


Wasting your energy on multiple tasks is not the perfect way of becoming more effective. Focus is the key to success. Make sure to know your priorities and act in accordance with them. Have you heard of the Pareto principle (also known as the 80-20 rule)? Italian economist Vilfredo Pareto realized that 80% of the effects came from 20% of the causes.

How is this rule applied in your efficiency? 80% of the results you achieve will come from 20% of your efforts. Those 20% are your priorities. When you focus most of your energy on them, you’ll achieve the ultimate level of effectiveness.


People have a deep need to be liked by others. The ego is the sole cause of such tendency. You care about the way people perceive you, so you might accept more work than you’re capable of achieving just because you don’t want to ruin the impression. This behavior leads to a huge problem: you won’t be able to finish all tasks on time, and you won’t be able to achieve the quality you’re expected to deliver.

Read more about Fire Inc Atlanta on our website.

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Posted by on August 11, 2016 in Success


Team Leadership 101

Fire Inc Atlanta Leadership Training

A lot of people start their career in Atlanta here at Fire Inc with little to no professional leadership experience. Throughout their training for management, we are continually coaching and guiding them through the do’s and don’ts of leadership. If you want to get ahead in the game, here’s a simple guideline of what we teach.

To be an effective team member in terms of bonding and contribution you may want to consider avoiding some of these pit falls.

Don’t create a mental obstacle

Have a positive belief about team work. Don’t create a negative mental image for yourself about the team. What I mean by this is that some people whether consciously or not, slip into viewing the team as an impediment rather than a working part of a greater mechanism.

If you find yourself having that thought, or feeling this way towards your team… go back to step one in this series and communicate! What you believe impacts how you act, so if you believe the team is an obstacle your actions will validate your belief!

Don’t be THAT person

Take on your share of the work! There is nothing more irritating about working on a team than finding yourself facing a lengthy “to do” list only to look around and see other team members coasting.

Check in with the team lead and chime in at meetings letting others know you are willing and eager to carry your own weight. Offer to help others if they have more on their plate than you do.

Don’t shy away from conflict

This is definitely one of my pet peeves. Conflict can only take on the energy that is given to it. If it is fed negative energy it gets bigger and can even get out of control, but if it is given positive energy and viewed through a working lens it can bring great things into focus.

View conflict as an opportunity, because it really is! Conflict brings differing opinions and perspectives to the forefront. This allows the team a chance to mine different perspectives and arrive at a hybrid solution!

When conflict arises, share the responsibility of resolving it as a team. Own it as a team! This alone can empower team efforts and create a powerful dynamic.

Reach Out

Connect with other team members and share resources, information and knowledge. Be the person on your team to break down the silos of communication and share.

Let others know you are there to support them. After all this is a team and team’s operate as a synergistic whole… not in isolation of one another.

Be Positive

Challenge yourself to deeply listen to the contributions being made and develop responses that demonstrate your support.

Model positivity through your language, actions and overall presence. Present with a “can do” attitude and bring upbeat energy to the table.

Be the person on the team who is willing to tackle a problem by suggesting a brain storming session. Think outside the box!

Above all, remember, moods ARE contagious, so check any bad mood at the door before your team gathering and challenge yourself to show up in a positive way!

Respect Team Boundaries

Respect team boundaries, norms and standards. Know what they are and be the person who brings them up and develops them if they aren’t discussed. This helps give the team some substance and deepens the relationship individuals have with the team.

Whether the meeting is virtual, via teleconference or in person, be on time! If information has to be repeated, people get irritated and time is wasted. In organizations, time is money so don’t waste either!

Put your cell phone away and pay attention. Yes, I know we are working in the age of Millennials and cell phones are considered to be extensions of your own body parts, but have some respect. If others are talking or presenting they need your eyes… not the top of your head. Seriously, texting someone back or scrolling through your email can wait. And… if it can’t, let your team members know that right up front before the meeting even begins. It goes back to that communication thing!


By getting yourself familiar with the ins and outs of team leadership, you’ll be better prepared for any professional social situation you come across.

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Posted by on August 3, 2016 in Success


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Learning How To Negotiate In Difficult Circumstances

Fire Inc Atlanta

No matter how hard you try, sooner or later you will find yourself in a situation of having to iron out a difficult situation. This can be scary, but fortunately with the right tools in place, you can make your way through and come to a solution that will work for all concerned. At Fire Inc Atlanta, we develop a person’s negotiating skill to the point where every deal made is a win-win-win. It’s good for the customer, the client, and the rep.

The first thing you should remember when heading into negotiations is to look on the bright side. If you start out upbeat, you will be far more likely to come out with a satisfactory result. Remember that in negotiations, it is better to strive for all parties concerned to come to a mutual agreement.

It’s best to meet in person in neutral territory. Avoid meeting in the other person’s office or in your own. Instead, choose a place that has no associations for anyone. If you are not able to meet to negotiate, use an online option that will still allow you to see and hear each other. Do not try to negotiate by e-mail. This is a recipe for catastrophe.

Be sure you completely understand the issues at hand and are prepared to discuss them calmly and intelligently. Start out your meeting with a clear definition of the problem and the matters that need to be addressed. In this way, everyone will be on the same page. Be sure your negotiations are about the facts at hand, and do not let your emotions get the better of you.

Assess yourself honestly. Be willing to accept responsibility for ways in which you may have contributed to the problem. In your mind, establish some clear parameters in regards to the outcome of the negotiations. For example, there may be some areas that you simply must have satisfied and others where you could be more flexible. Be clear on this from the outset.

Keep a forward motion. Focus on finding solutions and creating alternatives rather than dwelling on mistakes and wrongs in the past. Completely sidestep laying blame. Simply start where you are and focus on improving the situation and solving the problem as it currently stands.

Avoid maneuvering and manipulating. Communicate transparently by simply and honestly presenting your concerns and goals. Recognize areas where your concerns and goals are the same as or similar to those of the other party. This recognition of commonality will help you work together for a successful resolution.

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Posted by on July 21, 2016 in Success


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A Key to Reaching the Pinnacle of Your Success

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When it comes to getting to the pinnacle of your success, you have to develop yourself into a person who is worthy of it. One of the key points of focus is on inspiration and motivation. The leaders of the personal development movement have the false belief that people can and need to be externally motivated to create a better life for themselves. It has been the experience of the partners at Fire Inc Atlanta that such extrinsic motivation and inspiration are short lived.

There’s even a name that was coined for this momentary height in motivation, the seminar high. The seminar high is when a person attends a motivation seminar or inspiration seminar and they leave with a high that lasts for a few days and after these few days that person’s level of motivation drops back down to whatever it was before they attended the seminar.

You will find that this is true for religions events as well as business events. In college, I remember attended a Kiwanis retreat for college students. The retreat is designed to get you pumped up about service and running your campus clubs. The problem I had was that they pumped us up so high that by the end of the seminar I was worn out. What was intended to pump me up left me deflated.

What I will say next is a bit vanilla and plain so many won’t like it: They key to success at anything is discipline.

It was discipline that forced my partners and I to work way more than just 40 hours a week to start our marketing company, Fire Inc. It was our own internal inspiration and motivation image that gave us the drive to achieve these things.

Quickly, lets go back to motivation. In psychology, there are two forms of motivation, intrinsic and extrinsic motivation. Intrinsic is the form of motivation that comes from within you, it is your internal flame that propels you into action. Extrinsic motivation comes from other people and it is temporary in nature.

For me, motivation is only useful at getting you started but it is self-discipline that we keep you going.

Discipline is not something that comes natural to me, and I thought it comes natural to most people. What I fined is that self-discipline had to be cultivated by the individual. You have to go to war with yourself and be determined to claim victory over yourself.

Lack of discipline is why fat people stay fat and why poor people stay poor. It is also why you haven’t achieved your goals.

Self-discipline is a skill that can make you successful in any area of life. The first step to cultivating self-discipline is to focus only on those things that will bring you closer to your goals. Stop wasting time on things that don’t matter, stop seek entertainment and distractions. This is the first step and most important step to cultivating self-discipline and success. Once this step is in motion, you will then have to continue to fight with yourself to stay on track and to pursue your goals.

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Posted by on July 14, 2016 in Fire Inc. Atlanta


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How To Reach Your Goals

Fire Inc Atlanta

Everyone needs goals in life. Goals can help us improve our financial situation, our personality, our businesses, our way of life, and our relationships. Setting goals is easy enough, but the real challenge is reaching them. How can you reach your goals?

The first step in reaching your goals is to overcome fear of failure. If we start out thinking negatively, we likely won’t get very far in our efforts to reach our goals. In fact, we may not even set goals in the first place. Fear of failure can sometimes prevent us from doing this. Negative thoughts or past “failures” may overwhelm us. But if we keep thinking back to past “failures”, were these really failures after all? Did you learn something that you can now put into practice or avoid the next time?

The second stage is to identify what goal you want to set. You can start by brainstorming potential goals. Some possible goal ideas are: learn a foreign language, stop smoking, make more friends, climb a dormant volcano or mountain, travel out of the country, learn a traditional dance or to play a musical instrument, show gratitude every day, lose weight, eat healthier, or spend more time with your family. You are the one that knows what appeals to you and what doesn’t. Try to come up with 10 to 20 ideas for possible goals. You may find that some of these will be interrelated and can help you reach your bigger goals.

Next, analyze your list and ask yourself questions like: Which goal seems the most exciting? Which one is the most challenging? Which one will make me proudest of myself if I achieve it? The best goals for you are the ones that mean the most to you. You might select goals that touch all aspects of your life. After analyzing your list, now prioritize it. First, select a few short-term goals that you could reach in just a few days. Then choose some long-term goals that will take weeks or months to reach. Now number them in the order you would like to achieve them.

The third stage is the planning one. Without a plan, you may as well give up. It helps to write everything down on paper. Start by listing your goal. Then set a reasonable deadline by which time you hope to have accomplished your goal. Next, plan the steps involved in reaching the goal. Be sure to anticipate possible obstacles and how you will work to overcome them. Finally, make a commitment to yourself by signing and dating the paper.

After doing this, get busy! Try to think of something you can do each day that will bring you closer to your goal, no matter how small. Be sure to track your progress and celebrate each step accomplished along the way. If something goes wrong in your plan, adapt to the situation and reevaluate your goal if necessary. And finally, imagine yourself once you have finally accomplished your goal and the satisfaction you will feel.

At Fire Inc, we’ve been setting goals since day one and we’re so grateful for the hard work and dedication of our team in our ability to not only hit those goals, but to continue setting the next ones higher and higher. We believe that by hiring the right people and giving them training that is superior to any other career advancement strategies in Atlanta, we’ll continue to be the dominating force in the industry. For more information on Fire Inc Atlanta, visit our website.


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Creating Personal Relationships that Last

Fire Inc Atlanta Relationship Picture

Building healthy relationships with others is one of the most important things to focus on in business and everyday life. Sometimes it is hard because people go about it the wrong way and wind up breaking relationships instead of building them. A lot of times, something unintentional causes this breakdown, and irreparable damage is done. People are not going to get along with their family or friends all the time, but if the relationships have a good foundation, small rifts can always be mended.

Part of the training at Fire Inc has to do with creating personal relationships with customers and clients. In order to do this effectively, one must understand the basics of a good relationship in the first place. A relationship takes two people. It does not matter who those two people are: two business partners, a husband and a wife; a parent and a child; a boss and an employee. In any relationship, there are key elements that must exist in order to make this relationship strong.

One is mutual understanding of what is important to the other person. You may be working on something important at home, but what if your young child interrupts you and wants you to look at something great that he has built out of Legos? Do you tell him that you are busy and that you don’t have time to look at it now? Or do you take a few minutes and let him show you his masterpiece that he is so proud of? If you chose the latter, you are telling your child that what is important to him is important to you, too. That goes a very long way in building your relationship with your child.

Little things that you do for each other in a relationship is important. Small acts of courtesy and kindness add up to a big deal. It shows that you are paying attention to each other’s needs, no matter how small.

Always keep your commitments. This is a very important element in a relationship. Keeping your promises build up trust. Broken trust is one of the toughest things to heal, and sometimes it never does. Take your commitments seriously. A relationship built on trust is one of the strongest that you can achieve.

Communicate and be clear of your expectations from each other. So many relationships break down because of misunderstanding and a lack of communication. When expectations are not clear, they are usually not met, and this leads to disappointment. Disappointment lead to a loss of confidence in the other person. This is not good in a relationship.

When you make a mistake, be sure to apologize with sincerity. Do not try to justify why you did it. Pride is often the culprit behind the lack of apologies. Some people feel like apologizing will make them look weak. On the contrary, it takes great courage to apologize. It shows that you are not hiding behind any excuses.

Maintaining strong and healthy relationships will give you rewards many times over. Remember this advice. Build up the relationship with the people whom you care about, and your life will be rich beyond measure.

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Posted by on June 29, 2016 in Uncategorized


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From “I Can’t” To “I Have”

Fire Inc Atlanta

How often do you hear people say “I can’t do this”? All too often, isn’t it? Now, time to be honest with yourself, how often have you said it. “I can’t” can be two of the most dangerous words in the English language. Those two words are a big factor in people being unable to accomplish anything. At Fire Inc Atlanta, we are constantly raising the bar on what a “small” company can do through willpower, determination, and proper training. You can do this too in your everyday life.

If you find yourself constantly saying, “I can’t” you need to change your thinking. In many cases, “I can’t” really means “I won’t”. Think about how often you say that you can’t do something. How many times is it just a minor obstacle standing in your way, something small that you will not try to overcome? Often, with just a little bit of effort, you can get around these small obstacles, and accomplish something. Take a look at what is standing in your way, think of ways around it, and “I can’t” can become “I can”.

Now that you are starting to think “I can”, you need to move on from there. Certainly, it is better to think that you can do something than thinking that you can’t. However, “I can” can also be dangerous. Now that you think you can do something, that’s a good thing. So, now you can, the question becomes, why aren’t you? I can is a good step, but at this point there is just the belief that you can accomplish something. But belief without action is nothing. At this point, you need to stop saying that you can do something, and do it.

The next step is to think “I will”. This is where you take a hard look at what you want to accomplish, and start thinking about how to do it. Write out your goals, and the steps needed to achieve the goals. Spend an adequate amount of time planning what you need to do to accomplish your goals. Do not spend too much time planning, though. It is easy to get caught up in the trap of over planning, and over thinking. At some point you need to simply start doing. You need to start taking action on your plans.

Now, you have reached the “I am” stage. You have overcome the fear and inaction of “I can’t”. You have moved beyond simply believing of “I can”. You have made your plans in the “I will” stage. Now you have to look at the list of steps to reach your goals, and start taking action. Just take it one step at a time and move closer and closer to your goals. Other obstacles may crop up on the way. If this happens, don’t let it stop you. Step back for a moment, and figure out a way around them. Keep moving forward and soon you’ll find yourself at “I have”.

“I have” is accomplishment. You’ve overcome your fear, believed that you can do it, planned it out, and taken action. Now you are seeing the results of your efforts. You’ve reached your goals. Think of some areas of your life where you can apply this. Apply these principles to your life, and keep moving from “I can’t” to “I have”.

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Posted by on June 21, 2016 in Success


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