Once you’ve decided which jobs you want to apply for, and hopefully which career is going to take you where you want to go, it’s time to get your resume together and try to get an interview. During this whole process, potential employers are going to be going over your previous work history, calling your references, and sifting through piles of other candidates’ resumes. You can be one of the people in the “potentials” pool or you can be the hiring decision that’s a “no-brainer”.
To do this, you have to think like a marketer. Here are four tips on how to make yourself the “no-brainer” choice when companies come to making a hiring decision.
1. Highlight your strengths – with a giant highlighter. If you want hiring managers to understand that you’ve got what it takes, you can’t simply be “good” at something. You have to be the best, or at least one of the best. For example, don’t just say that you were great at leading a group in your last position. Give stats and subliminal testimonials in the form of a short story. By mentioning your aptitude for one thing or another in this way, you won’t come off conceded, but you will set the framework for a lasting impression.
2. Downplay your weaknesses. Think about how marketing campaigns work. They never mention what a product or service doesn’t do. They only highlight the benefits and features. So, unless someone asks you directly what your weaknesses are, don’t mention them. After all, most of our weaknesses are a matter of perspective anyway. So, what you consider weaknesses might not be so from another person’s perspective. If a hiring manager does, in fact, ask you directly. State something with confidence, but also say what you’ve done to work on it.
3. Be attentive when interviewing. From a marketing perspective, the ads the do the best are extremely engaging with the target audience. They give a message that hits home and they have you enthralled the entire time. This shouldn’t be any different when marketing one’s self. Make great eye contact. Smile a lot. Be enthusiastic with your answers.
4. Be genuinely interested in the position you are applying for and the company itself. Some of the best sales pitches involve utilizing a “needs assessment.” In other words, you’re going to be finding out where the company is now, and the needs they have. This is just the basic setup to allow you to sell yourself based on those specific needs.
Do these and you can be sure that you’ll be the “no-brainer” choice when it comes to hiring decisions. Learn more at Fire Inc.